Alberta recruiting campaign targets Hamiltonians

The “Alberta Is Calling” campaign is looking to attract skilled workers from other provinces to Alberta.

The campaign launched back in 2022 looking to attract people living in Toronto and Vancouver. It was expanded in March of 2023 and aims to attract skilled workers from other cities including Hamilton.

One of Alberta’s government campaign promises includes a one-time signing bonus of $1,200 to work in jobs where the province is seeing a labor shortage.

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One economics professor says paying people to come to Alberta may be enticing especially to younger Canadians who can’t afford housing here.

When it came to housing, the average rent for a one bedroom in May in Hamilton was nearly $1,900 compared to Calgary which was just over $1,600.

For a single-detached house, the median price in Hamilton in the first quarter of 2023 was nearly $850,000 compared to Calgary’s at just over $606,000.

One business says there are jobs and opportunities right here in Hamilton. Steve Foxcroft with Fluke Transport says Ontario is the hub of Canada.

“It’s industrial here too. It creates jobs in our area. So the HOPA port system is very important and the John C. Munroe Airport,” Foxcroft said.

Alberta’s jobs, economy and trade office said in a statement that Alberta attracted over 15,000 people from other provinces and 36,000 international migrants between January and March.

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